In Dan Friedman’s National Journal article, “McConnell Hopes Cash Scares off 2014 Rivals,” Friedman examines Senate Minority Leader Mitch McConnell’s efforts on building an early presidential-level campaign for his 2014 senate race.
Friedman reports that McConnell’s early fundraising success serves as a warning to opposing candidates. It reportedly has nearly twice what was raised during the comparable period before his 2008 reelection and is on pace to have double what Senate Majority Leader Harry Reid, D-Nev., began 2009 with for his 2010 reelection bid. “That means a Senate campaign with unprecedented size, sophistication, voter-targeting ability, and—given Kentucky’s population—money, McConnell supporters say.”
Peritus Senior Strategist and former White House deputy director of political affairs Scott Jennings weighed in on McConnell’s competitive campaign strategy, saying, “The old McConnell adage is ‘If you throw a pebble at me, I’ll throw a boulder back at you,’ and clearly he is going to have a very ample supply of boulders. Obviously it sends a message.”
Check out more of Friedman’s examination of this aggressive campaign strategy with the following link http://www.nationaljournal.com/daily/mcconnell-hopes-cash-scares-off-2014-rivals-20120312.