Public Affairs Blog

Old-Fashioned Career Advice from a Rising Star

April 29, 2012

Peritus Alabama Senior Director Jim Bakken recently presented to Dr. Bruce Berger’s University of Alabama public relations class and provided some simple, yet effective career advice that was featured in PR Week and Culpwrit. When students asked Jim what they need to know to advance quickly on the job, he responded that it’s less what they know and more what they do. Check it out and share with other rising PR stars in your network.
April 23rd, 2012
By Bruce Berger, Ph.D.
Jim Bakken, a 2001 graduate of the PR program at the University of Alabama, spoke last week in my management class. He confirmed some things the students already know about landing a job. Yes, social media expertise is highly prized. Yes, excellent writing and presentation skills are [...]

Impact beyond the Industry

March 15, 2012

Sarah Tanksley
Peritus
Senior Account Representative
On Friday, March 2, 2012, I had the pleasure of standing with O’Charley’s president, Marc Buehler, as he presented the National Guard Association of Tennessee with a gift card donation in the amount of $8,350.  Peritus has been representing O’Charley’s as their PR firm since December 2011.  This partnership began with the launch of a special promotion honoring members of the National Guard across the Southeast and Midwest.  The Celebrate Veterans promotion was a month-long celebration in December honoring members of the National Guard with special homecoming celebrations and a gift card promotion with donations benefitting local National Guard associations where O’Charley’s has a presence.  The details for the Celebration Veterans promotion included hosting homecoming celebrations throughout the month of [...]