The Power of the Podcast
My introduction into podcasts began after I binged listened to “Serial,” and from there, I would spend my down time enjoying the suspenseful plots of reputable true crime podcasts. Now, I find myself proactively listening to podcasts any chance I get – during my commute, while working out, passing time during long drives and even when getting ready in the morning.
Lately, my favorite podcasts are centered around smart, inspiring business women. I love learning about women who are passionate about causes and brands, and their unique approaches to bringing out the best in others.
Podcasts don’t have to be boring. There are endless opportunities to learn from industry experts on topics you never had a chance to deeply explore in your career path.
My podcast lineup has provided a new resource for me to discover “virtual mentors” who can offer advice on career paths, workplace challenges, leadership lessons and how to better balance work and personal life.
Below are several podcast episodes I’ve found inspiring and recommend to friends and colleagues. Each of these can be found on the Podcasts app on iOS. Although these innovators may not have a traditional communications background or specifically work in the public relations industry, each of them has problem solved through challenges, communicated with diverse stakeholders and effectively marketed their brand.
How I Built This by NPR
Spanx: Sara Blakely - Spanx CEO and founder, Sara Blakely describes her inspiring tenacity which ultimately led her to create her successful brand tagline “for women, by women.”
Dry Bar: Alli Webb - With no formal business background, Alli Webb created and runs more than 90 Dry Bar salons and a line of hair products as Dry Bar’s chief creative officer. Through her foundation in the beauty industry, she has created a successful business concept for women across the country. Alli explains how her passion for what she does resonates to all aspects of her business.
WSJ Secrets of Wealthy Women
Melanie Whelan: The Secret to SoulCycle’s Success - Melanie Whelan, the CEO of SoulCycle, leads the cycle studio empire taking the country by storm. She discusses overcoming obstacles in business like age and gender.
RISE Podcast by Rachel Hollis
Move up the Ladder: Mary Beech - Executive Vice President and CMO of Kate Spade & Company, Mary Beech, discusses effective leadership, how to be confident in negotiation and her marketing strategy for one of the most iconic women brands.
Skimm’d from The Couch
“Game of Thrones” with Arianna Huffington - CEO and founder of the Huffington Post, Arianna Huffington discusses the importance of focusing on one’s own well-being, prioritization and not to “sweat the small things.”
My PUBLISHED by Peritus takeaway is this:
Podcasts are engaging and entertaining, and most importantly, a (free) professional development resource that helps you explore learning lessons from a wide range of innovators. No matter what career path you take, I hope you join me in finding more opportunities in your daily routine to reward yourself and listen to these inspirational leaders.