Our Work - Creative Services
Public Affairs | Public Relations | Marketing | Creative Services
Client: 21c Museum Hotel
Project: Grand Opening Event
Awards:
The Challenge:
Create buzz for a unique, new hotel.
The Solution:
Services used:
21c Museum Hotel is not your ordinary hotel – and its owners were looking for more than just an ordinary grand opening party. Peritus planned the celebration featuring a who’s who of Louisville, partying in their pajamas on Main Street, along with a performance by Cirque du Soleil.
The Result:
The event was a heralded success, raising funds for the 21c Museum Foundation and raising awareness to modern art in the region. It also set the stage for the success of the 21c Museum Hotel brand. The Louisville hotel was named the best hotel in America by Condé Nast Traveler in 2009, and new 21c properties are being developed in Austin, Texas and Cincinnati, Ohio.
