Our Work - Creative Services
Public Affairs | Public Relations | Marketing | Creative Services
Client: University of Louisville Foundation
Project: Billboard Campaign
Awards:
The Solution:
Services used:
Peritus orchestrated and executed a multi-year, statewide billboard campaign to raise awareness of the University of Louisville and its contributions to the Commonwealth. Spread across 14 markets throughout the state with targeted messaging to individual areas, the campaign has been a tremendous success for the University. Viewed by nearly 111 million cars annually, the billboards give the University consistent statewide exposure at a value that can’t be matched by other media.
