Our Work - Marketing

To create a social media profile for John-Kenyon American Eye Institute that serves as an interactive platform between the practice and their clients. The profile would differ from typical retail social media efforts in that it is not directly promoting their service, but more creating a strong network of raving fans. The social media profile is geared towards LASIK services, but can be used to promote any of John-Kenyon’s services.

Peritus launched a Facebook page late in 2008 and Twitter profile in 2009 for John-Kenyon American Eye Institute. We knew the key to creating a successful social media profile was to work with John-Kenyon internally to provide valuable content to their friends and followers. John-Kenyon staff members send everything from upcoming events to patient testimonials to share with the John-Kenyon social media network. The doctors themselves are also encouraged to post to the John-Kenyon Facebook page and interact with their fans. We use every medium available on Facebook to interact with fans, including links, photos and video.
Peritus also created a social media campaign in May 2011 to increase the number of Facebook fans. The campaign consisted of an online contest where contestants submitted a personal entry describing why winning free LASIK would make this summer the best summer ever. The contest ran on John-Kenyon’s Facebook page and website for a little over a month.
In addition to Facebook and Twitter, Peritus created a YouTube Channel, FourSquare profile and a blog, LASIKChangedMyLife.com, as additional means to interact with employees, past and prospective clients.

Facebook and Twitter continue to grow and see consistent interaction. Almost every post on their Facebook page receives comments and/or likes on a regular basis. As of June 2011, John-Kenyon’s Facebook page has over 535 fans and their Twitter profile has almost 200 followers. The “Best Summer Ever” contest helped drive a 471% increase in Facebook fans from 439 to 536 total fans.