Our Work - Public Affairs
Public Affairs | Public Relations | Marketing | Creative Services
Client: Arysta Life Science
Project: Midas® registration
Awards:
The Challenge:
Set the stage for EPA approval for MIDAS, a broad-spectrum soil fumigant made by Arysta Life Science.
The Solution:
Services used:
The global agricultural chemical company needed a strategic communications plan to reach a targeted audience and pave the way for approval of their new fumigant. Peritus developed streamlined messaging for all project team members and a communications plan to get a message to the growers who needed the fumigant and to regulators. Peritus also created an electronic newsletter to update growers and the media through every step of the regulatory process.
The Result:
Arysta received EPA registration in October 2007. State-level registrations are now underway and Peritus is spearheading the product launch.
