Our Work - Public Relations
Public Affairs | Public Relations | Marketing | Creative Services
Client: 21c Museum Hotel
Project: Public Relations Media Campaign
Awards:
The Challenge:
Create a steady stream of media hits for a unique, new hotel in Louisville.
The Solution:
Services used:
Peritus developed a strategic media campaign targeted at Louisville’s top feeder cities. With fresh news angles, including the Golden Plunger award for the best hotel bathrooms, Sleeping with Art exhibits and Pajama Parties to attract national and local media attention, Peritus worked with travel writers to gain extensive coverage of this innovate tourism destination.
The Result:
Peritus kept 21c Museum Hotel in the headlines and secured hits in top national and regional publications, including The Today Show, TIME Magazine, Travel + Leisure, The Chicago Daily Herald, Atlanta Journal Constitution and USA Today.
