Our Work - Public Relations

The Colon Cancer Prevention Project (CCPP) asked Peritus to help spread the word about its work and recognize the many donors and sponsors who have provided support through the years.

Peritus determined it was time for CCPP to issue an annual report to increase awareness among community organizations, healthcare professionals and the agency’s sponsors, donors, and volunteers. Working with the Executive Director, Peritus developed a unique design for CCPP’s first annual report with three primary goals in mind:

Increase awareness and support of CCPP by the state government, community organizations, healthcare professionals, and agency supporters.

Communicate and demonstrate the important work and community connections built by the Project since its inception in 2005.

Recognize all donors and sponsors who had contributed to the Project.

The report exceeded the expectations of CCPP and provided its leaders with a valuable marketing tool. The unique design captured attention and helped communicate the importance of CCPP to government officials and the public. In 2008, the Kentucky Colon Cancer Screening Act (HB 415) was signed into law. The first report was so well received that CCPP has continued to partner with Peritus to increase support and favorable legislation for the agency.