Our Work - Public Relations
Public Affairs | Public Relations | Marketing | Creative Services
Client: Cricket Wireless
Project: Market launch
Awards:
The Challenge:
Introduce a new wireless company to the Kentucky market.
The Solution:
Services used:
When Cricket Wireless needed to make a splash in Louisville and Lexington, Peritus helped garner media coverage and plan a series of community events to raise awareness. In an inundated cellular phone market, Cricket became a popular player - and quickly. With a grassroots marketing approach using street teams and high-visiblity promotions such as discounted gas and free bus rides, Peritus helped make Cricket a viable player in Lexington and Louisville markets.
The Result:
Cricket made a strong showing in the state and secured a spot in the crowded cell phone market. The Louisville and Lexington efforts were two of the most successful market launches in the company’s history. In less than one year, Cricket's Kentucky subscribers skyrocketed from zero to more than 40,000.
“Let me put their impact on my business in perspective. This time last year we had ZERO customers. Now we have over 40,000. They — in conjunction with our team — created a hugely successful marketing attack that was fresh and never attempted before. They were not afraid to go outside the standard comfort level other PR firms have, rather safe than sorry. I cannot put into words the value they impacted on our launch and our current business today. I would without a hesitation tell you that they are the best in Louisville and a key reason for our success.”
— Sean Lloyd, District Director, Cricket Wireless, Louisville, KY
