Our Work - Public Relations
Public Affairs | Public Relations | Marketing | Creative Services
Client: Ford Motor Company
Project: Campaign against pending legislation
Awards:
The Challenge:
Launch Ford’s new 2008 Super Duty truck at a critical time in the U.S. auto industry.
The Solution:
Services used:
When Ford asked us to launch their newly-designed F-series pickup, we thought big – the Governor of Kentucky, Ford’s President of the Americas…and a truck crashing through a simulated brick wall while rock music blared. We planned and coordinated a combined employee pep rally and media event at Ford’s Kentucky Truck Plant, and offered scripted plant tours for dignitaries and media.
The Result:
Our efforts resulted in tremendous positive media coverage in crucial outlets and raised consumer awareness of the improved features of the new vehicle.
