Our Work - Public Relations
Public Affairs | Public Relations | Marketing | Creative Services
Client: Fultz Maddox Hovious & Dickens
Project: Internal and External Communications Strategy
The Challenge:
Precisely communicate a major firm transition.
The Solution:
Services used:
Change occurs every day in business, but when a founding partner from a major law firm leaves the practice to start another, things must be handled with a delicate hand. Peritus developed and implemented a communications strategy to accurately tell the firm's story and ensure that clients and members of the business community knew the firm was moving forward. Peritus advised the firm's remaining partners on messaging throughout the process, developing internal and external communications strategies. We built a temporary Web page explaining the firm's transition to a new name, created an e-card sent to all the firm's constituents and coordinated all media relations.
The Result:
Both internal and external communication of the transition went smoothly and media coverage was exactly what the client had hoped. Instead of rumors of controversy, the situation was perceived publicly as a staff transition propelling the firm towards a bright future.
