Increase event attendance through local media coverage
How do you attract new and diverse audiences to Alabama's largest multicultural festival?
By developing a multi-layered media plan to engage influential media contacts based on tailored angles based on their beat: live entertainment, local economic impact, food and beverage and scholarship support. Peritus worked with the Fiesta board to help secure widespread regional print and online coverage and attract 13,500+ attendees by educating Central Alabama residents about the growing Hispanic community’s impact.
SERVICES WE PROVIDED