Increase event attendance through local media coverage

Fiesta
Non-profit

How do you attract new and diverse audiences to Alabama's largest multicultural festival?

By developing a multi-layered media plan to engage influential media contacts based on tailored angles based on their beat: live entertainment, local economic impact, food and beverage and scholarship support. Peritus worked with the Fiesta board to help secure widespread regional print and online coverage and attract 13,500+ attendees by educating Central Alabama residents about the growing Hispanic community’s impact.        

SERVICES WE PROVIDED
Media Support
Community Relations
Event Logistics

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