A happy office makes work easier
October 3, 2011
Sarah Tanksley
Peritus
Senior Account Representative
It has been on my mind for several weeks to share how working in a happy office setting often makes all the difference between a good day and a bad day. Not everyone is as fortunate as I am to work with a group of people they actually enjoy. If you took a survey I would venture to guess that most people have a few folks in their office or workplace that they consider a friend or acquaintance but there is also someone (or a group of people) that they do not like or cannot get along with. That is not the case for the Peritus office in Nashville. I can truly say we all enjoy each other, not only working together as a team but we enjoy each other as friends.
Over the course of the two years that I have worked at Peritus I have developed a working relationship and friendly relationship with the other staff in this office. Some people might ask doesn’t it get confusing to blur [...]
Watson’s Full Pint: With a change in seasons comes heightened flavors in the glass
September 25, 2011
Tres Watson
Peritus
Senior Account Representative
Peritus Senior Account Representative Tres Watson is writing a bi-weekly beer column for KYForward. This was the September 23rd article featured.
Kevin Patterson and Tres Watson
Noticeably shorter days, school busses making the rounds and grown men obsessing over their favorite football teams all mean one thing: autumn has arrived!
While we can see the summer of ’11 in the rear view mirror, it’s likely that our dinner table and beverage glasses see similar diversity as that found in the change of season. The crispness of summer salads is replaced by a crisp nip in the air and thoughts of savory soups, stews and chili become a staple on the shopping list.
It’s only natural, then, for a greater balance to occur in the pint glass as well. Lagers and wheat beers begin to tab with rich beers of brown ales, porters and stronger ales as the weather cools, our schedules steady and a desire for heightened flavors arise. These fall seasonal releases are certain to usher in the harvest season with zeal and wonderment:
Sierra Nevada, Tumbler. [...]
Pitching journalists is just as difficult for the PR professional as it is for the journalist
September 14, 2011
Watson’s Full Pint: Drinking beer for the taste is more rewarding than drinking for the effects
August 29, 2011
Tres Watson
Peritus
Senior Account Representative
Peritus Senior Account Representative Tres Watson is writing a bi-weekly beer column for KYForward. This was his second article featured.
Kevin Patterson and Tres Watson
Craft beers represent an opportunity to enjoy beers the way they have always meant to be enjoyed, for the quality of flavors and not solely upon their alcoholic effects. With over 90 varieties of brew to enjoy, craft beers offer an opportunity to step out of the narrow and less characterful few styles the industrial brewers spend millions of dollars to market and to enter a world of new flavors.
Drinking vs. Tasting: Same thing, right? Drinking, for the sole purpose of consuming alcohol, may be fun at the ballgame or around the campfire, but it doesn’t explore the finer attributes of beer. Tasting involves thought – thought of the presentation of the beer, the exploration of flavors, textures and aromas that make the session enjoyable and rewarding.
How to taste beer – really. Seems easy enough, huh? But true beer tasting means giving consideration to several types of criteria, including the [...]
Spotlight: Jones is named to board of local Multiple Sclerosis Society chapter
August 23, 2011
Peritus Account Coordinator Amy Jones has accepted a board position with Kentucky-Southeast Indiana Chapter of the Multiple Sclerosis (MS) Society. The MS Society addresses the challenges of those affected by multiple sclerosis and helps mobilize volunteers and resources to drive research for a cure. This chapter enhances the lives of more than 4,800 people living with MS in its surrounding region; some of their local events include walks, cycling fundraisers, Best of Louisville Bash, the Crystal Boots and Silver Spurs event and the Winner’s Circle Gala. Amy will be assisting the MS Society with media outreach, event coordination and fundraising.
You can learn more about the Kentucky-Southeast Indiana Chapter of the Multiple Sclerosis (MS) Society here and share with your friends on Facebook.
A different take on product placement
August 22, 2011
Lauren Reed
Peritus
Senior Director
I heard on the radio this morning about a recent marketing strategy in the high-stakes world of luxury fashion. It has been described by the New York Observer as “devious, delightful and deliciously dirty.” Snooki, star of the ridiculously popular reality show Jersey Shore, is always seen with a new designer purse on her arm. People may have assumed that she was being gifted these purses by designers to promote their brand. Turns out, she is getting these purses for free, but not in the way that you’d think. Designers are actually sending America’s favorite train-wreck competitors’ bags to ensure that their product will not be the ones displayed in good ole Snooki’s next mugshot or video of any upcoming drunken tumbles down the boardwalk of the Jersey Shore.
What are your thoughts on this seemingly effective strategy to cheapen a competing brand? While you can’t argue the brilliance, is it a PR tactic you would consider?
DISCLAIMER: I have never watched an episode of Jersey Shore. Not that there is anything wrong if [...]
Peritus’ Tres Watson discussing today’s craft beer scene
August 18, 2011
Tres Watson
Peritus
Senior Account Representative
Peritus Senior Account Representative Tres Watson is writing a bi-weekly beer column for KYForward. This was his first article featured.
Kevin Patterson and Tres Watson
Buried deep within the dog days of summer, nothing offers such reprieve from heat quite like a refreshing, frosty malted beverage. But if you think that in these 90-degree days you are relegated to bland, mass-produced beers, think again. Today’s craft beer scene delivers a plethora of flavors, full of brightness, zest, summery flavor, and, yes, thirst-quenching relief.
Whether it’s a foreign import or an American-made craft beer, the brewing industry is growing and offering a style and flavor for every person’s tastes. This column will help to educate beer aficionados, novices, and those just curious about the many styles and varieties of beers that make up the vast universe that is craft brewing.
Kolsch, wheat and farmhouse ales are perfect examples of lighter, summery beer styles the can quench your thirst while still providing lots of great flavor. To see for yourself, consider these beers for beating the heat:
Reissdorf Kolsch [...]
That’s Something to be Proud of
August 15, 2011
Danielle Rudy-Davis
Peritus
Account Supervisor
This summer, Peritus had the unique, exciting and frankly – very cool, opportunity to work with the first ever USO Homefront Concert, hosted by the National Guard. The concert, held on July 26th at the KFC YUM! Center in Louisville, featured country stars Montgomery Gentry and was the first concert specifically for military families.
That night Peritus joined more than 14,500 military family members to sing-along to Montgomery Gentry hits like “My Town,” “Lucky Man,” and “Something to be Proud Of.” Montgomery Gentry, made up of Kentucky-natives Eddie Montgomery and Troy Gentry put on an amazing show. The pair not only played to thousands of excited fans but also paid to be sponsors of the USO Homefront Concert. That’s definitely “Something to be Proud of.”
At the show, we also got the chance to see families “reunited” via video calls, listened to a message from First Lady Michelle Obama and Second Lady Dr. Jill Biden to the troops and their families as well as learned more about the great work of our Troops in the [...]
Do You ‘Like’ Me?
August 11, 2011
Is the ‘Like’ button an evil sign of conformity, or just another way for businesses to advertise? A critical response to Nick Strauss’ article, The Insidious Evils of ‘Like’ Culture, found in the Wall Street Journal.
