The Peritus team wakes up passionate about our work and motivated to provide our clients with marketing support to renew, refocus and re-energize their communications strategy in order to achieve goals. Let our relentless spirit and talents to get your message delivered. 


Louise Crow Oliver, president
205.267.6673
louise@perituspr.com

A native of Mobile, Alabama, Louise Crow Oliver joined Peritus as an account coordinator after graduate school to grow the firm. Under her leadership, Peritus has moved its headquarters to Birmingham where it's client base and dedicated staff have continued to diversify and grow each and every year. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation's top program of its kind.

Louise has accumulated a wealth of practical experience working within the field of communications. In addition to an extensive background in both politics and public relations, Louise brings to Peritus a tremendous drive and passion for leadership, cultivating and managing relationships, and community service. She is married to Steven Oliver who is currently pursuing a dental residency with The United States Air Force Academy.

 

SPECIALTY
copywriting, public affairs, media pitching, brand strategy

EXPERIENCE
Ford motors, Alabama Tourism, Bank of America, heidi elnora, UAB, Alabama Power

PASSIONS
reading, literacy, Public Relations Society of America Alabama Chapter, running, snow and water skiing, hiking

Mary Elizabeth Roberson, director
205.910.3271
mroberson@perituspr.com

Mary Elizabeth joined Peritus in 2012 after serving in communications and marketing roles at a local Birmingham non-profit as well as two of Alabama’s largest employers in which she cultivated broad-based media, political communications and community relations experience. She has planned and implemented media, grassroots and marketing campaigns at the local, state and national level. She graduated with a public relations degree from The University of Alabama and currently serves on various junior boards throughout the Birmingham community.

Mary Elizabeth leads public affairs strategy for the team and has garnered an influential network of media contacts, elected officials, business leaders and decision makers across the state. Mary Elizabeth's understanding of the political process and how to leverage her communications skill set to support issues important to our clients has built us a reputation as a leading public affairs firm in Alabama.

 

SPECIALTY
public affairs, media relations, public relations, community engagement, issue advocacy

EXPERIENCE
Alabama Power, Back Forty Beer Co., Bank of America, Freshwater Land Trust

PASSIONS
Birmingham, running, traveling, live music, Diet Coke


Erin Vogt, account supervisor
205.267.6675
erin@perituspr.com

A North Florida native, Erin joined Peritus in 2016 after nearly seven years at The Zimmerman Agency in Tallahassee, Fla. Spearheading a mix of global consumer brands and hospitality clients ranging from Cooper Tire to Interstate Hotels & Resorts, Erin developed the ability to uncover her clients' true differentiators and exploit them for powerful publicity. A natural storyteller and nimble media influencer, Erin thrives on the challenge of learning new industries and developing impactful public relations campaigns.

She graduated from Florida State University with a B.S. in Mass Media Studies and minor in Psychology.

 

SPECIALTY
media relations, expert positioning, event planning, internal communications, copywriting, crisis management

EXPERIENCE
Cooper Tire, Interstate Hotels & Resorts, Davidson Hotels & Resorts, Neurocore, Rockbridge, BridgeStreet Global Hospitality, Extended Stay America

PASSIONS
traveling, local F&B, craft beer, animals, hiking, skeet shooting and Florida State football

Savannah Koplon, account manager
205.209.4698
savannah@perituspr.com

Savannah Koplon is an account manager at Peritus PR. A graduate of The University of Alabama, Savannah was a team member of our previous Nashville sister office, joining Peritus Birmingham in January 2014. Savannah manages client accounts across dozens of industries including healthcare, fashion, industrial and food/beverage. Her passion for media relations has helped secure coverage in publications ranging from al.com and Business Alabama to Inc.Magazine, Town & Country Magazine, Southern Living and The New York Times.

Proud of her Baltimore roots, Savannah still quickly claimed The Magic City as home and looks forward to being a part of the renaissance taking place here in Alabama for years to come by supporting Alabama makers, artisans and brands that are making a difference in the community. Savannah and her husband Adam, a dentist here in Birmingham, love being outdoors and supporting The Crimson Tide. 

 

SPECIALTY
media pitching, copywriting, brand development, communications support

EXPERIENCE
Little River, zkano, Belle Chevre, Alabama Tourism, United Healthcare, O’Charley’s, Back Forty Beer Co., by SMITH

PASSIONS
The Bobby Bones Show, exercising, cooking, writing, The Baltimore Ravens & Crimson Tide Football teams, family & friends


Sally Immel, account representative
205.533.8333
sally@perituspr.com

Sally joined Peritus as an account representative in August 2016 after two summer internships with the team. As an account representative, she supports the communications needs of several client industries including apparel, fashion, hospitality, tourism, industrial and food/beverage. Sally brings a creative skillset to the team, and provides branding, event planning and design support for clients, including The Freshwater Land Trust, Maho Shades, Fiesta, Hotel Capstone and Little River Sock Mill. A native of Mobile and recent graduate from The University of Alabama, Sally is proud to collaborate with local entrepreneurs and Alabama Makers who are showcasing their unique products across the country. Sally has a bachelor’s degree in public relations with a minor in general business.

 

SPECIALTY
media relations, brand strategy, event planning, internal communication, public relations

EXPERIENCE
Alabama Power, Freshwater Land Trust, Maho Shades, Back Forty Beer Company, Fiesta, FLIP Burger Boutique, Hotel Capstone

PASSIONS
literacy, music, art, traveling, Mobile Bay, cooking, reading

Ann Howser, digital strategist
205.960.6317
ahowser@perituspr.com

Ann joined Peritus PR as a digital strategist in December 2015. Ann previously served at a local communications agency in a role focused on strategic communications, public relations and integrated marketing solutions. Her experience in digital strategy, brand development and creative messaging helps maximize Peritus clients’ communications impact. Ann received her bachelor’s degree in communications and business from Auburn University and continues to serve the Birmingham community through literacy efforts and revitalization projects.

 

SPECIALTY
digital strategy, content management, marketing, media relations, copywriting

EXPERIENCE
Maho Shades, Buffalo Electric, Shipt, Royal Cup Coffee, The Evans Group, Freshwater Land Trust, Baptist Health System, HealthSouth

PASSIONS
art, traveling, great food, documentaries, podcasts, music, coffee   


Tim Mulloy, Kentucky
502.644.0732
tim@perituspr.com

Tim Mulloy’s high-energy, no-nonsense approach to business has earned him the respect and trust of his clients. Politics has been in Tim's blood since birth. After years of successful lobbying and political ventures, Tim formed The Commonwealth Group, a lobbying firm. That firm evolved into the Louisville location of Peritus, which moved away from lobbying into a wide range of strategic counseling and communications services. Tim leads the Peritus PR sister firm in Louisville, Kentucky and specializes in political communication strategy, issue advocacy/management and public affairs.

 

SPECIALTY
public affairs, crisis communications, issue strategy

EXPERIENCE
Mulloy and Mulloy, Attorneys at Law, Mulloy Properties Inc., The Commonwealth Group