PROMOTE NATIONAL BRANDS ON A LOCAL LEVEL

Talbots
Retail

How do you boost awareness of a partnership between three national brands in a hyper local market?

By working closely with the Talbots corporate team, Peritus developed a media plan that highlighted their limited-edition capsule collection with O, The Oprah Magazine, benefitting national non-profit organization Dress For Success. We also encouraged local women to donate gently used professional attire at the Tablots store, which would be given to deserving women in the Dress for Success program. Our team identified relevant publications and coordinated media hits in the Birmingham market, as well as developed social media messaging for media influencers.        

SERVICES WE PROVIDED

Media Relations
Digital Engagement
Messaging
Media Training

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