Who we are
Our staff members bring a wide range of outside experience and expertise to Peritus. We're journalists, attorneys, political consultants, entrepreneurs, marketing professionals, seasoned PR veterans and creative artists. Each member of the Peritus team plays an integral role, combining leadership, relentless energy, and a keen focus on winning to keep clients on the fast track to success.
Chief Executive Officer
- Mulloy and Mulloy, Attorneys at Law
- Mulloy Properties Inc.
- The Commonwealth Group
Vanderbilt University and the University Kentucky College of Law
Tim Mulloy is the founder, chief executive officer and driving force behind Peritus Public Relations. His high-energy, no-nonsense approach to business has earned him the respect and trust of his clients and sets the tone for the work that we do.
"We're problem solvers. We assess a situation and we figure out how to win," Tim says. "It's no different than trying a lawsuit or running a real estate deal. It's sitting down and saying, what's your issue and how can we solve it.'"
Politics has been in Tim's blood since birth. His father was active in Kentucky's political scene growing up, and the first campaign Tim headed up was his brother's 1984 congressional bid. He went on to provide strategic counsel to numerous successful campaigns in Kentucky, the South and the Midwest. All the while, Tim was working as a lawyer and building his reputation as a player in Louisville's real estate development industry, founding Mulloy Properties in 1989.
After years of successful lobbying and political ventures, Tim joined with Bob Gunnell to form The Commonwealth Group, a Kentucky lobbying firm. That firm evolved into Peritus, which moved away from lobbying into a wide range of strategic counseling and communications services.
- Practicing lawyer in State and Federal Courts
- Representing Individuals and Businesses at State and Federal Governmental Agencies
- Mediation and Arbitration in Complex Civil Matters
Public Affairs, Strategic Counsel
Vanderbilt University and Vanderbilt University Law School
Mark Mulloy is Senior Partner at Peritus, leading operations at the firm’s Louisville office and providing top-level strategic counsel to clients. He is a guiding force for the company, helping Peritus to continue to grow and offer superior public relations services to clients nationwide.
Over his distinguished legal career, Mark has earned a reputation as a sharp-minded and tenacious litigator as well as a skilled mediator and arbitrator. He has spent his career crafting effective and persuasive messages to secure “wins” for clients – a skill that will prove invaluable to the organizations Peritus serves. His client list has included large corporations, small companies, individuals and government entities. He has been published numerous times by the Kentucky Court of Appeals and Kentucky Supreme Court and written and edited a number of respected legal treatises. Until spring 2008, Mark was owner and managing partner of Mulloy & Mulloy, a successful legal firm in downtown Louisville.
In his new venture with Peritus, Mark joins his brother, Tim Mulloy, to grow a national public relations firm that uses smart, strategic communications to solve critical business issues.
Kevin E. Borland
- Founder and Managing Partner, Roundtable Strategies, LLC
- Practice Group Leader, The DCI Group, LLC
- Director of Government Affairs for Polar Air Cargo, Inc. and Atlas Air, Inc.
- Lobbyist at McDermott, Will & Emery
- Legislative Director to U.S. Congressman John Shadegg, (R-Ariz.)
- Press Secretary and Legislative Assistant to U.S. Congressman Dan Miller(R-Fla.)
- Legislative Assistant to Congressman John J. Rhodes, III, (R-Ariz.)
- Press Assistant to U.S. Senator Dennis DeConcinni, (D-Ariz.)
University of Arizona, Bachelor of Arts, Political Science
Kevin Borland is the Senior Counsel at Peritus, providing public affairs counsel to its clients. Kevin has over twenty years of experience representing clients in the areas of foreign policy, budget and appropriations, education, energy, financial services, health care, homeland security, national defense, tax policy, trade, transportation and technology. Over the years, Kevin has provided legislative and political counsel to a diverse client base to include trade associations, coalitions, universities, think tanks, small cap corporations, Fortune 500 and Fortune 50 companies.
Prior to joining Peritus, Kevin was founder and managing partner of Roundtable Strategies, LLC, a government affairs consulting firm that he established to provide a wide range of services to his clients, including federal lobbying, foreign government liaison, crisis consulting, grassroots advocacy and third party coalition building. Before founding his own firm, Kevin managed the DCI Group's Tax, Trade, Health and Financial Services Practice Group, a portfolio of clients representing major financial institutions, pharmaceutical, aviation and other interests.
- Diane Black for Congress, Press Secretary
- McNeely Pigott & Fox Public Relations
- United States Senator David Vitter
- Virginia State Senator Mark Obenshain
- Virginia State Senator Kevin G. Miller
Grassroots and Grasstops campaigns, Media Relations, Research, Speech and copy writing
Master of Arts modern European History, James Madison University
Bachelor of Arts history, Middle Tennessee State University
Bachelor of Science international relations, Middle Tennessee State University
Since joining the Peritus team in November 2010, Hayes has provided strategic council, coordinated grassroots and grasstops campaigns in a variety of industries, developed and executed media strategies, planned events, and developed marketing materials. Having also served on numerous political campaigns and in the offices of a United States Senator and two Virginia state senators, Hayes brings significant experience from both the public and private sectors to bear in his efforts to meet client needs and exceed their expectations.
- Galen College of Nursing, graphic designer
- Freelance designer for various projects (web sites, promotional materials, branding, etc) and businesses (video production, computer network, and home maintenance companies, etc)
- Boasberg Wheeler, graphic design intern
Graphic design and illustration
Kansas City Art Institute. BFA: Design, 2004
Zack is a senior designer in Peritus’ Creative Services Department. A lifelong artist with a keen sense for strategic communications, Zack provides support in the design and production of materials for the firm and its client base.
From logos and identities to business collateral and advertising to interactive media, Zack turns clients’ messages into visuals that resonate. Zack has lent his creative skills to clients such as New Leash On Life, Colon Cancer Prevention Project and the University of Louisville Foundation.
- Communication’s assistant for Tuscaloosa Mayor Walt Maddox
- Intern for Alabama Congressman Jo Bonner
- Intern for Alabama United States Senator Jeff Sessions
- Peritus Account Coordinator, Account Representative, Senior Account Representative, Alabama Director
Public Relations, Public Affairs, Marketing, Media Relations, Coalition Building, Issue Advocacy, Branding,
The University of Alabama, B.A., M.A.
A native of Mobile, Alabama, Louise Crow joined Peritus as an account coordinator in our Birmingham office. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation's top program of its kind.
In the past several years, Louise has accumulated a wealth of practical experience working within the field of communications. In addition to an extensive background in both politics and public relations, Louise brings to Peritus a tremendous drive and passion for leadership, cultivating and managing relationships, and service.
During her years at The University of Alabama, Louise fulfilled leadership roles within numerous organizations, including President of Literacy Is The Edge, Student Government Association Vice President for Student Affairs, and President of Kappa Delta Sorority. Time spent in Washington, DC served to deepen her passion for politics; Louise served as the communication’s assistant for Tuscaloosa Mayor Walt Maddox and intern for Congressman Jo Bonner and United States Senator Jeff Sessions. Additionally, Louise has participated in a plethora of volunteer activities and service projects, including gubernatorial campaign work, literacy tutoring and debate coaching.
Louise joined Peritus in 2010 to help open their Birmingham office and grow their southeast client base. She leads local and national PR and public affairs initiatives and is responsible for ownership and day-to-day management of Peritus’ Alabama office. Louise has provided communications leadership for a number of Peritus client projects, including Back Forty Beer Company, Dunkin’ Brands, Henkel, the City of Gatlinburg, Bank of America, Ford Motors, by SMITH, University of Alabama at Birmingham and Alabama Power. She has secured coverage with The Today Show, CNN, the Los Angeles Times, Southern Living, and NBC Nightly News, and coordinated with elected officials, civic organizations, business leaders, nonprofits, and traditional and online media outlets to achieve maximum results under challenging deadlines. Louise is an active member of Rotaract Club of Birmingham, literacy volunteer and serves as the president of the Alabama chapter of the Public Relations Society of America (PRSA).
Louise attributes her high level of involvement to her personal philosophy that service and leadership are what help to truly shape experience, encouraging development and learning through others. Her refreshing enthusiasm, genuine passion for motivating others, and her creative approach to tasks empower her to take challenges head-on, respond quickly to change, and to develop and maintain relationships while simultaneously ensuring client satisfaction.
- The Literacy Council of Central Alabama, volunteer
- The Birmingham Museum of Art, Junior Patron
- Public Relations Society of America, Alabama Chapter, President
- Alabama Literacy Alliance, board member
- Rotaract of Birmingham, member
- tel: (270) 302-8843
3212 West End Avenue
Nashville, TN 37203
- KraftCPAs, senior marketing associate
- McNeely Pigott & Fox Public Relations, associate account executive
- Preston Osborne, intern
- Lexington Horsemen, intern
Media relations, research, copy writing, marketing
University of Kentucky
Prior to joining Peritus, Ward was a senior marketing associate for KraftCPAs, one of middle Tennessee’s leading CPA firms. Ward began his career at McNeely Pigott & Fox Public Relations, where he supported client teams with writing, media relations, strategic planning and marketing communications.
Ward also serves on the Nashville RBI board of directors. Nashville RBI, which stands for “Reviving Baseball In Inner Cities,” which provides free baseball and softball leagues for Nashville’s inner-city youth. Ward played a key role in the organization’s recovery from the Nashville floods in May 2010, helping orchestrate a feature on ESPN’s hit show E:60, which profiled a Nashville RBI participant who rescued his baseball equipment from the rising flood waters.
Mary Elizabeth Roberson
- tel: (205) 267-6661
- cell: (205) 910-3271
- fax: (205) 267-6695
- 2101 Magnolia Ave. SouthSuite 501Birmingham, AL 35205
- Communications Coordinator, Freshwater Land Trust
- Marketing Coordinator, Maynard, Cooper, & Gale, P.C.
- Campaign Staff, Slade Blackwell for Senate
- Communications Intern, Energen Corporation
- Intern, Alabama United States Senator Richard Shelby
- Communications Intern, Alabama Power Company
Public Relations, Public Affairs, Marketing, Media Relations
The University of Alabama, B.A.
Mary Elizabeth Roberson joined Peritus in 2012 as an account supervisor in Birmingham after serving in communications and marketing roles for the Freshwater Land Trust, Maynard Cooper & Gale, P.C., Energen Corporation and Alabama Power Company in which she cultivated broad-based media, political and community relations experience and contacts. She also provided communications support for Alabama State Senator Slade Blackwell’s successful campaign and worked in the office of U.S. Senator Richard Shelby.
Mary Elizabeth has planned and implemented media, grassroots and marketing campaigns that included building a coalition of more than 75 organizations at the local, state and national levels resulting in $10 million in federal funding; she has also organized social media and grassroots support for a successful state senate campaign. Mary Elizabeth specializes in event facilitation, community engagement and media and marketing content development.
She graduated magna cum laude with a public relations degree from The University of Alabama, consistently ranked in PR Week as having one of the top programs of its kind. Mary Elizabeth serves on various junior boards in Birmingham including the Juvenile Diabetes Research Foundation and the Oasis Counseling for Women and Children. She is also involved with the YWCA of Central Alabama in various capacities and with the Rotaract Club of Birmingham.
- tel: (410) 627-1399
3212 West End Avenue
Nashville, TN 37203
- Assistant Director of Special Events and Social Media, LessThanUThink
- Intern, The University of Alabama Communication Specialist in the College of Communication and Information Sciences
- Development Intern, Tuscaloosa Academy
- Development Intern, Best Buddies Maryland
Public Relations, Media Relations
The University of Alabama, B.A.
Savannah Bass joined Peritus in 2012 as an account coordinator in our Nashville office. Before joining Peritus, Savannah received her Bachelor of Arts degree in public relations and a minor in American studies from The University of Alabama.
During her time at The University of Alabama, Savannah was involved in several campus organizations, including Literacy Is The Edge, Best Buddies and the College of Communication and Information Sciences. Savannah’s passion for service leadership provided the opportunity to serve as Student Justice for the Academic Honor Council and the Continuing Education Chairman and Panhellenic Delegate for Delta Delta Delta Sorority. As Assistant Director to the Special Events and Social Media teams for LessThanUThink, a student-generated campaign designed to address the national issue of binge drinking among college students, Savannah assisted with crisis communications management, garnered media coverage and executed a public service announcement featuring co-director NBA legend Shaquille O’Neal.
Striving to keep her client’s best interests in mind, Savannah believes success comes from developing strong working relationships and consistently producing the highest quality of work. Savannah’s attention to detail, tenacity of purpose and diligent work ethic allow her to continuously exceed client’s expectations and goals.
Mark O. Board
- tel: 502-558-7185
- fax: 502-412-3401
- 200 South Fifth Street, Suite 503 N
Louisville, KY 40202
University of Louisville
Mark has more than 25 years experience in local and state government. Mark is now glad to be assisting on the other side. From 1978-1988, Mark served as a staff member in the Office of the Louisville Mayor. He also served during this period as a Legislative Assistant with the Louisville Board of Alderman, the legislative arm of city government, prior to the recent merger of city and county governments.
Mark's experience at the local government level provided the foundation for his role with Kentucky State Government and the Office of the Secretary of Finance and Administration Cabinet where he served three governors during four administrations. Mark focused on legislative affairs, working directly with members of the Kentucky General Assembly and the Cabinet on issues which face the citizens of the Commonwealth of Kentucky. He continues to maintain an excellent relationship with members of the legislature and public officials statewide.
As Senior Counsel, Mark assists Peritus with several projects including the Louisville International Airport Authority's Residential Sound Insulation Program. Mark's vast experience in local government affairs and Kentucky politics provide a key element in the program's ongoing success
Senior Counsel, Equine
- Kentucky Pack-Out, LLC
- Hamilton Printing (Currently Multi-Packaging Solutions)
- Paul Schultz Marketing
Strategic Marketing Solutions
University of Kentucky
Randy joined Peritus in 2010 and serves as our Equine Adviser. He has been involved in the thoroughbred industry for over ten years as a horse owner and breeder, as well as a partner in Horsemen’s Track and Equipment Inc.
With his admiration for the horse industry, it was natural for Randy to become a partner in Horsemen’s Track and Equipment, Inc. Horsemen’s is the premier company in the industry in providing race and training tracks with maintenance equipment, race rails, mile markers, gates, and horse trailers. Horsemen’s also provides clients with track design and installation solutions.
Randy’s professional career spans over three decades. Randy was a partner in one of the most successful printing companies in the Louisville area, Hamilton Printing, now Multi-Packaging Solutions; and Kentucky Pack-Out, LLC., a packing company that served the world’s largest video game software company. Prior to his partnership ventures, Randy was an accomplished broadcaster at WRKA and WHAS / WAMZ until he switched career paths to join the regional marketing firm, Paul Schultz Marketing.
Throughout his career, Randy has been instrumental in developing and executing brand specific projects, point of purchase materials, and multi-tiered advertising campaigns for companies such as Electronic Arts, Brown & Williamson Tobacco Corporation(RJ Reynolds), Churchill Downs, Breeders’ Cup, Lexmark, YUM!Brands-KFC, Kmart, General Electric, Home Depot, JVC America and Ingersoll Rand.