The power of collaboration and connection among organizations has the potential to create something beautiful in our community. Our team helped Children’s of Alabama, Landscape Workshops, Protective Life and Regions promote their collaborative service initiative by developing a brand that would last through the seasons.
5,000
FRESH BLOOMS
150
VOLUNTEERS
10
CITY BLOCKS
4
COMPANIES
“Curating a greenway that will connect Children’s to Railroad Park, Blooming Birmingham speaks to what this collaboration is all about, bringing partners to work together to improve quality of life and help Birmingham grow.”
RICH BIELEN
PROTECTIVE LIFE, CEO & PRESIDENT
Our team tested out various logo concepts (including a map of the pathway from Children’s to railroad park), but ultimately decided a simplified take on symbolism was the way to go. We landed on four leaves representing each company that form the branches of a tree in the white space blooming out of the typography.
Branding this initiative brings it to life in a way that offers more credibility, garners media attention, increases brand recognition and allows employees to feel more engaged and connected.
