We are proud to lead Alabama as the trailblazers of strategy-focused campaigns.
Our specialized firm offers an integrative approach to help navigate challenges, drive results and create impact. Our team has built a well-respected reputation for bridging solutions at the intersection of issues and brands to shape our local communities.
Although our support is often behind the scenes, our results speak for themselves.
Our team has walked the halls of Congress, graduated from the country’s top PR programs, localized Fortune 500 brands, expanded startups, kicked up dust outside the state house, and navigated through mergers, public affairs issues, intense legislative sessions and media storms.
Louise Oliver, APR
president
Louise brings a spirited energy to our team and is passionate about bringing visionaries together to help make Alabama brighter. She loves problem-solving conversations during early walks with teammates, and outdoor adventures exploring the Gulf Coast with her family.
Erin Vogt, APR
director of public relations
Our resident crisis and corporate communications specialist, Erin thrives on controlled chaos. Her sharp and seasoned skillset is further leveraged by community and industry leadership and keeping up with her husband, three sons and dog.
Elizabeth Paul
director of public affairs
Elizabeth brings to Peritus more than a decade of government affairs and policy experience with her specialized public affairs background. Her passion for the Birmingham community is matched by a love for her husband, son and daughter.
Hanlon Walsh, APR
director of strategy
Hanlon is our new business, writer and wellness extraordinaire who enjoys being on the go. Since the pandemic, he has worked remotely in 24 states and even more airports, flights, car rides and coffee shops.
Bella Tylicki
public affairs supervisor
Bella’s heart for social impact and knack for connecting people help our team make strides in moving Alabama forward. On days off, you can find her in the crowd at a concert, enjoying her favorite local food and bev or taking off to explore a new place.
Eliza Heidelberg, APR
public relations supervisor
Eliza brings a unique perspective from MSU’s prestigious PR program and has a passion for student mentorship. On the weekends you will find her exploring The Magic City or traveling across the Southeast to see family and friends.
Cole Lanier
communications supervisor
A PR Jack-of-All-Trades and Peritus’s resident conservationist, Cole provides a wide variety of media writing and crisis communications experience to our team. Outside of the office, you can find him hanging out with his wife and dogs or fly fishing the streams of North Alabama.
Sally Goodloe
senior creative specialist
Sally is our creative mastermind that leads design and fuels our motivation to work hard. Her idea of recharging and finding creative inspiration includes spending quality time over on Mobile Bay with family or cooking out with friends.
Casey Stark, MBA
senior communications specialist
Our resident operations guru, Casey leverages her MBA degree to build and strengthen firm systems and processes that benefit both our team and clients. Outside the office walls, Casey can be found crushing her next run or exploring the Big Apple, her home-away-from-home for the next year.
Shona Webster
senior administrative specialist
Shona is the heart of our office and keeps everyone engaged, organized and efficient. With a knack for art and budgeting, she brings a caring approach to our culture and always keeps the team laughing.
Madison Glusenkamp
public relations coordinator
Madison leverages her extensive knowledge of the field gained from the prestigious PR programs at MSU and UA. She has a passion for storytelling. In her spare time, Madison enjoys experiencing new things in Birmingham and cooking the next best recipe.
Lillie Ben Harris
public affairs assistant
A senior in the University of Alabama at Birmingham’s Public Relations program, Lillie Ben brings a varied skillset to the team, helping support everything from creative design to media pitching. Outside of work, you can find Lillie Ben hiking with her dog, Hobbes, or flying off to explore a new place.