We are proud to lead Alabama as the trailblazers of strategy-focused campaigns.
Our specialized firm offers an integrative approach to help navigate challenges, drive results and create impact. Our team has built a well-respected reputation for bridging solutions at the intersection of issues and brands to shape our local communities.
Although our support is often behind the scenes, our results speak for themselves.
Our team has walked the halls of Congress, graduated from the country’s top PR programs, localized Fortune 500 brands, expanded startups, kicked up dust outside the state house, and navigated through mergers, public affairs issues, intense legislative sessions and media storms.
Louise Oliver, APR
founder and chief executive officer
Louise brings a spirited energy to our team and is passionate about bringing visionaries together to help make Alabama brighter. She loves problem-solving conversations during early walks with teammates, and outdoor adventures exploring the Gulf Coast with her family.
Erin Vogt, APR
chief operating officer
Thriving in controlled chaos, Erin has spent her career building confidence and clarity with leaders through crisis management, internal communications and executive positioning. Keeping up with her husband, three boys and pointer mix fuels her grounded leadership style and appreciation for both structure and spontaneity.
Hanlon Walsh, APR
director of strategy
Hanlon is our new business, writer and wellness extraordinaire who enjoys being on the go. Since the pandemic, he has worked remotely in 24 states and even more airports, flights, car rides and coffee shops.
Chris McCauley
director of accounts
Chris thrives on projects that require thoughtful, strategic guidance and have a positive impact on the community. From facilitating public forums to developing robust strategic plans, he finds ways to bring an adventurous and creative spirit to his work.
Elizabeth Paul
senior advisor
Elizabeth brings to Peritus more than a decade of government affairs and policy experience with her specialized public affairs background. She is deeply invested in both the Birmingham community and her family, including her husband, son and daughter.
Bella Tylicki
public affairs manager
Bella’s heart for social impact and knack for connecting people help our team make strides in moving Alabama forward. On days off, you can find her in the crowd at a concert, enjoying her favorite local food and bev or taking off to explore a new place.
Elizabeth Hale Simpson, MPA
communications manager
A policy wonk with a knack for issue advocacy and public affairs, Elizabeth uses her understanding of the intersection of business and policy to strategically advise clients. On the weekend, you can find her perusing an estate sale with her husband, or on a walk with their dachshund, Hamilton.
Casey Stark, MBA
communications supervisor
Our resident media guru, Casey spearheads our Amplify Line of Business, helping organizations translate complex ideas, humanize business impact and meet audiences where they are through storytelling. Outside of work, Casey can be found logging miles on her next run, in puppy-parent mode with her mini Goldendoodle Rummy, or on a plane visiting family, her work buds in Birmingham, or new cities with friends.
Joe Daniel, MA
communications specialist
Joe is a strategic communicator with a background in higher education, research and community engagement. He earned his B.A., M.A. and a graduate certificate in qualitative methods from The University of Alabama, where he taught communication courses to hundreds of students. On weekends, he’s usually chasing down good coffee, better pastries and the perfect knickknack.
Madison Kellett, MA
public relations coordinator
Madison leverages her extensive knowledge of the field gained from the prestigious PR programs at MSU and UA. She has a passion for storytelling. In her spare time, Madison enjoys experiencing new things in Birmingham, cuddling with her Boykin Spaniel, Scout and cooking the next best recipe.
Lillie Ben Harris
public affairs coordinator
Armed with a love for Alabama and a passion for advocacy, Lillie Ben utilizes her skillset to drive progress in our state, helping support everything from creative design to strategic messaging for clients. Outside of work, you can find Lillie Ben out on Alabama’s trails with her dog, Hobbes, or flying off to explore a new place.