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Our team has walked the halls of Congress, graduated from the country’s top PR programs, localized Fortune 500 brands, expanded starts ups, and navigated through mergers, intense legislative sessions and media storms. We share a commitment to move our state forward, and always make time to support our true passions—student mentoring, professional development and community outreach. 

Our specialized firm focuses in policy and advocacy, offering an integrative approach to help navigate challenges, drive results and create impact. We are a woman-owned small business, top three PR firm in the state, and champions for the community. 

Louise Crow Oliver, president

A native of Mobile, Alabama, Louise Crow Oliver joined Peritus as an account coordinator after graduate school to grow the firm. Under her leadership, Peritus has moved its headquarters to Birmingham where it's client base and dedicated staff have continued to diversify and grow each and every year. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation's top program of its kind. 

Louise has accumulated a wealth of practical experience working within the field of communications. In addition to an extensive background in both policy and public relations, Louise brings to Peritus a tremendous drive and passion for leadership, cultivating and managing relationships, and community service. She is married to Dr. Steven Oliver who recently completed a dental residency with The United States Air Force Academy. She is a previous PRSA Alabama president, current Literacy Alliance board member, and has been honored as PR News Top 30 Under 30 Rising Stars of PR and Birmingham Business Alliance’s Young Professional of the Year finalist.

copywriting, public affairs, media campaigns, brand strategy

Alabama Tourism, Bank of America, heidi elnora, UAB, Alabama Power, Ford Motors, Lean On: Alabama

reading, literacy, running, snow and water skiing, hiking

Mary Elizabeth Roberson, director of public affairs

Mary Elizabeth leads Peritus PR public affairs strategy and has garnered an influential network of media contacts, elected officials, business leaders and decision makers across the state, and has experience with public issues at the local, state and federal levels. She has served clients in a variety of sectors including education, banking and finance, manufacturing, non-profit, telecommunications and healthcare. She is a native of Birmingham and a graduate of The University of Alabama where she earned a degree in public relations. Mary Elizabeth currently serves on several local non-profit and civic boards including the YWCA of Central Alabama, the Rotaract Club of Birmingham, Junior League of Birmingham, Ballet Guild, the Freshwater Land Trust and is a member of the 2017-2018 Alabama Leadership Initiative.

public affairs, community engagement, issue advocacy, media relations

Alabama Power, Alliance for American Manufacturing, Associated Builders & Contractors of Alabama, Bank of America, Ford Motor Co.

running, traveling, live music, coffee

Erin Vogt, account supervisor

A North Florida native, Erin joined Peritus after nearly seven years at The Zimmerman Agency in Tallahassee, Fla. Spearheading a mix of global consumer brands and hospitality clients ranging from Cooper Tire to Interstate Hotels & Resorts, Erin developed the ability to uncover her clients’ true differentiators and leverage them for powerful results. A natural storyteller and nimble media influencer, she thrives on the challenge of learning new industries and developing impactful public relations campaigns.

Erin specializes in corporate communications, crisis management and thought leadership with experience in a variety of industries including commercial real estate, manufacturing, hospitality and tourism, food and beverage and professional services. She earned a Bachelor of Science in Mass Media Studies from Florida State University and can often be found planning game-watching parties for the Birmingham Seminole Club, hiking at Ruffner Mountain or spending time around downtown Birmingham.

crisis management, corporate communications, expert positioning, media training, event planning, media relations

Cooper Tire, Interstate Hotels & Resorts, Extended Stay America, Hotel Capstone, Back Forty Beer Co., Sloss Real Estate, U.S. Civil Rights Trail, Petra RMS

traveling, local F&B, craft beer, hiking, dogs and Florida State football

Sally Immel, senior account representative

Sally joined Peritus as an account representative in 2016. As a senior account representative, she supports the communications needs of several client industries including apparel, fashion, hospitality, tourism, industrial and food/beverage, including spearheading Peritus brand strategy and management. Sally brings a creative skillset to the team, and provides branding, event planning and design support for clients, including Averbuch Realty, Crow Shields Bailey, Maho Shades and Little River Sock Mill. A native of Mobile and graduate of The University of Alabama, Sally is proud to collaborate with local entrepreneurs and Alabama Makers who are showcasing their unique products across the country. Sally has a Bachelor of Arts in public relations with a minor in general business. 

brand campaigns, media relations, event planning, internal communications, creative strategy

Seafood Nutrition Partnership, CigarClub.com, Crow Shields Bailey PC, Alabama Power, Freshwater Land Trust, Back Forty Beer Co., Fiesta, FLIP Burger Boutique, Hotel Capstone

art, design, traveling, music, literacy, Mobile Bay, cooking

Tim Mulloy, Kentucky

Tim Mulloy’s high-energy, no-nonsense approach to business has earned him the respect and trust of his clients. Politics has been in Tim's blood since birth. After years of successful lobbying and political ventures, Tim formed The Commonwealth Group, a lobbying firm. That firm evolved into the Louisville location of Peritus, which moved away from lobbying into a wide range of strategic counseling and communications services. Tim leads the Peritus PR sister firm in Louisville, Kentucky and specializes in political communication strategy, issue advocacy/management and public affairs.


public affairs, crisis communications, issue strategy

Mulloy and Mulloy, Attorneys at Law, Mulloy Properties Inc., The Commonwealth Group