Refresh a well-known brand

Averbuch Realty
Real Estate

How do you refresh a well-known local brand to make it appeal to the next generation of clients?

To prepare Huntsville family-owned Averbuch Realty for future growth, Peritus was brought on to evaluate the company’s current brand positioning and identify opportunities to resonate with millennial homebuyers and recruit agents. By modernizing the existing logo and brand standards, Averbuch can reach previously untapped markets without alienating its loyal advocates. The result was a refreshed brand and supporting messaging that is modern, timeless, recognizable and trustworthy.        


Creative Services

see more case studies