With recent chicken sandwich wars and the fast-food breakfast boom, restaurant concepts are constantly adding new menu items in a tensely competitive landscape.
How do you make yours stand out from the noise?
Think beyond the menu.
Phase 1: Understanding the Current Climate
Knowing 2020 had already turned the world upside down, dining rooms were closed, in-person contact was limited, and the media was largely consumed with covering a politically charged election, we had to be prepared to problem solve. How do we promote new menu items without losing brand authenticity and compete with election noise?
Phase 2: Introducing Milo’s Civics
Our team created “Milo’s Civics” to teach students the basics of voting and elections while also tying in Milo’s menu items through a fun and interactive lesson plan. To amplify exposure, we invited elected officials, community partners and media outlets to take part in our lessons, ultimately gaining a mix of local and statewide coverage and building lasting relationships.
Judge J.C. Love, III, Montgomery County Probate Court
Mayor Walt Maddox, City of Tuscaloosa
Results
Peritus exceeded the client’s marketing goals by increasing sales in each target market, but this campaign also opened the door for future initiatives by building new relationships in each location to continue building a strong community reputation. This was a great example of public relations, marketing and community engagement working in sync to accomplish Milo’s goals and stay true to their mission of giving a “little something extra.”
6
MEDIA PLACEMENTS
900,000
VIEWERS/FOLLOWERS REACHED
13
SOCIAL MEDIA HITS
35
ELEMENTARY CLASSES PRESENTED TO
