We are proud to lead Alabama as the trailblazers of strategy-focused campaigns.

Our specialized firm offers an integrative approach to help navigate challenges, drive results and create impact. Our team has built a well-respected reputation for bridging solutions at the intersection of issues and brands to shape our local communities.

Although our support is often behind the scenes, our results speak for themselves.

Our team has walked the halls of Congress, graduated from the country’s top PR programs, localized Fortune 500 brands, expanded startups, kicked up dust outside the state house, and navigated through mergers, public affairs issues, intense legislative sessions and media storms.

 

Peritus:

Latin for skilled; experienced expert.

 

View our team speaking opportunities here.

 
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Louise Oliver

president

Louise brings a spirited energy to our team and is passionate about bringing visionaries together to help make Alabama brighter. She loves problem-solving conversations during early walks with teammates, or long weekend bike rides with her husband.

Learn more about Louise

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Mary Elizabeth Roberson

director of public affairs

Mary Elizabeth specializes in public affairs management and community engagement. With prior experience in the nonprofit, corporate and political sectors, she brings a well-rounded perspective, extensive network and pulse for statewide issues.

Learn more about Mary Elizabeth

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Erin Vogt

account supervisor

Our resident crisis and corporate communications specialist, Erin thrives on controlled chaos. Her sharp and seasoned skillset is further leveraged by spearheading office operations and keeping up with her husband, son and two dogs.

Learn more about Erin

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Sally Immel

senior account leader

Sally is our creative mastermind that leads design and fuels our motivation to work hard. Her idea of recharging includes spending quality time on Mobile Bay with family or cooking out with friends.

Learn more about Sally

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Hanlon Walsh

public relations specialist

Hanlon is our jack of all trades whose well-rounded nonprofit background brings a fresh perspective. If the weather is nice, you can probably find him taking mid-day walking breaks on the Jones Valley Trail.

Learn more about Hanlon

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Samantha Moore

public affairs specialist

Samantha’s public affairs role combines her love of writing, pulse on current events and passion for connection. Her ideal day would be enjoying a good brunch and exploring a new city with friends.

Learn more about Samantha

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Shona Doyle

administrative specialist

Shona is the heart of our office and keeps everyone engaged, organized and efficient. With a knack for art and budgeting, she brings a caring approach to our culture and always keeps the team laughing.

Learn more about Shona