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I wake up every day motivated because I am living out my true purpose—cultivating relationships and connecting people to make Alabama brighter. It also helps that I work with some of the most inspiring and talented practitioners I know.
— Louise

Louise Oliver


Louise started Peritus with a vision to better connect Alabama through communications. Under her leadership, the firm’s client base and dedicated staff have continued to diversify and grow every year. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation's top program of its kind. Louise has accumulated a wealth of practical experience in both policy and public relations. She is married to Dr. Steven Oliver who serves active duty for The United States Air Force. She is a previous PRSA Alabama president, current Literacy Alliance board member, and has been honored as PR News Top 30 Under 30 Rising Stars of PR and Birmingham Business Alliance’s Young Professional of the Year finalist.


copywriting, public affairs, media campaigns, brand strategy


Alabama Tourism, Bank of America, UAB, Alabama Power, Ford Motors


reading, student mentoring, running, snow and water skiing, hiking, traveling the world


Podcast: Super Soul Sundays

Book Club Read: Go Giver by Bob Burg