Table of Contents: Media Matters | Session Rewind
Peritus currently offers two signature events each year: Session Rewind, a breakdown of the latest legislative session and its real-world impact, and Media Matters, an interactive workshop focused on strengthening your media skills and confidence.
To learn more about each event, including details and how to attend, simply click on the event name in the table of contents above.
Media Matters
Media Matters is an interactive, hands-on workshop designed to sharpen your on-camera presence, strengthen your media relationships and build your confidence when working with journalists. Through expert-led sessions, real-time practice and candid conversations with a panel of seasoned reporters, you’ll gain proven strategies for managing interviews, crafting compelling pitches and amplifying your media coverage. Whether you’re new to media relations or ready to refine your approach, you’ll walk away with practical takeaways you can immediately put into action.
Friday, October 16, 2026 | 9 a.m. to 3 p.m. | Innovation Depot
1500 First Avenue North, Birmingham, AL 35203
From headlines on newsprint to updates on a smartphone screen, media has evolved dramatically over the years. However, its power and impact to shape stories, influence opinions and connect people remains as strong as ever. No matter your career path, understanding how to work effectively and build authentic relationships with the media is an essential skill for every communicator.
Published By Peritus
What You’ll Gain
Participate in on-camera media training in a small group setting with tailored feedback
Network with communications peers and local journalists to build meaningful connections
Learn media relations best practices from one of Birmingham’s premier freelance writers
Experience an unfiltered media lunch panel with seasoned journalists, sharing insider insights on shrinking newsrooms, AI in storytelling and what it takes to break through today’s media noise
Take home a full set of workshop materials to reference and teach back to your team
Frequently Asked Questions
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We offer competitive pricing with discounted early bird and nonprofit/government/education rates:
Ticket Type Audience Price_______
Nonprofit Rate: Nonprofit, Gov, Education $175
General Admission: Corporate $250
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Access to all sessions and breakout groups
Breakfast, coffee and lunch with a media panel and mixer
Networking opportunities with peers and journalists
On-camera training session with tailored feedback and access to your practice clips
A full set of workshop materials to take home, reference and teach back to your team
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This workshop is designed for early-to-mid-career communications professionals seeking to elevate their media skills, but it’s also valuable for business leaders, nonprofit executives and anyone who serves as a spokesperson or works closely with the media.
Session Rewind
Session Rewind is a lively, in-person panel discussion unpacking the Alabama Legislative Session with experts from across sectors and across the state. This event is designed to be engaging and accessible for attendees of all backgrounds.
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