“I believe good communication comes down to judgment: what to say, when to say it and what to leave out.”
Joe Daniel, MA
communications specialist
Joe brings a thoughtful, research-informed approach to communications work, helping clients develop clear, audience-aware messages. His background spans higher education, digital media, community engagement and storytelling. Before joining Peritus full-time, Joe taught courses in public speaking, interpersonal communication and nonverbal behavior (his favorite) at The University of Alabama. He earned his B.A. in 2020, M.A. in 2022 and completed a graduate certificate in qualitative research methods along the way.
Joe applies that foundation in work where clarity is essential. He supports clients through media strategy, messaging and stakeholder engagement, often by asking thoughtful questions, distilling complex ideas and following through on the details that move work forward.
Originally from the small town of Nauvoo, Alabama, Joe now lives in Birmingham’s Forest Park neighborhood with his dog, Margot. Outside the office, he enjoys browsing antique shops, searching for the best pastry in town, catching live music and walking the neighborhood with a strong coffee in hand. On a good day, all those things happen at once.
SPECIALTY
media relations, communications trainings, stakeholder engagement, strategic messaging, project management, creative design, storytelling
EXPERIENCE
Innovate Alabama, Peco Foods, Glenwood, Alabama Tourism, RCX Sports, Airbus
PASSIONS
vintage finds, women’s sports, front porches, almond croissants, storytelling, reading the room
PRESENTATION TOPICS
From Academia to Agency Life: Navigating the Transition, Career Kickstart: Future-Proofing Your Path and Breaking Into the Industry, The Art and Science of Media Relations
FAVORITE PODCAST & PERITUS BOOK CLUB READ
Podcast: Song Exploder
Book Club Read: Smart Brevity: The Power of Saying More with Less by Jim VanderHei, Mike Allen and Roy Schwartz