Knowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
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Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
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Ding Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
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Whenever I get asked career advice from students or recent graduates, one piece of insight I always offer is to never underestimate the power of a well-written (or poorly written) email, regardless of your profession.
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In March 2021, Peritus became the first Alabama member of the Public Relations Global Network (PRGN), a global brain trust of 55 independently owned public relations agencies across the world.
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At Peritus, we believe the catch phrase “company culture” doesn’t have to be followed by an eye roll. It doesn’t have to be an opening hype speech followed by unmet expectations.
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Our team recently committed to stepping into the spotlight with confidence, and boy has this mantra been hard to live out without a dose of imposter syndrome. Our hope in getting vulnerable and sharing what we learned while building Peritus’ culture with limited resources, we create a healthy dialogue about how communicators can move their organizations forward.
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Peritus Public Relations is proud to have been selected as Alabama’s exclusive member of the Public Relations Global Network (PRGN), representing 50 leading public relations firms across the world.
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Rather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
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On behalf of the other dreamers out there, young and old, experienced and green, the Peritus team wanted to share what it means to own your Mental Readiness (Garcia) during critical crisis moments:
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In our crisis planning conversations with clients, we remind them it’s not a matter of if you will experience a crisis…it’s a matter of when. That’s why our team feels strongly that every business, whether a startup or decades-old industry titan, should have a written crisis plan in place.
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After more than a full month of working remotely and social distancing during COVID-19, our team is reflecting on how we prioritize wellness since the normal routines of our daily lives are anything but normal.
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We all get pulled into the daily requests, but it is so much more rewarding for our team to work on efforts aligned on our shared vision, that utilize objectives and key results to measure impact.
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Chances are you are trying to work remotely this week while balancing childcare and other personal obligations, so we thought you may appreciate a few tips learned from personal experience.
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In order to better connect our communities for a brighter Alabama, philanthropy is an integral part of the Peritus culture.
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These tips will help you define your personal brand and ace the job search, while also balancing the fine line between professionalism and personality.
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Earned media is an influential and cost-effective way to not only build recognition, but effectively tell your story and win over new fans or brand ambassadors.
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Here are six ways to apply parenting skills to improve our public relations practice and benefit your team’s personal and professional growth.
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We have been lucky to have the support of two brilliant interns who are truly AP Style gurus, media relations machines and social media aficionados. We couldn’t think of a better way to cap off their summer than by chatting with them about their summer experience, passions and where they’re heading next.
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