Knowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
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Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
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Ding Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
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Rather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
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I invite you to join me and look at 2020 in a different light by watching this 60-second highlight video sharing ways we shined light in darkness this past year.
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After more than a full month of working remotely and social distancing during COVID-19, our team is reflecting on how we prioritize wellness since the normal routines of our daily lives are anything but normal.
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We all get pulled into the daily requests, but it is so much more rewarding for our team to work on efforts aligned on our shared vision, that utilize objectives and key results to measure impact.
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Chances are you are trying to work remotely this week while balancing childcare and other personal obligations, so we thought you may appreciate a few tips learned from personal experience.
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When reflecting on 2019, it became clear that Peritus needed to shine brighter to better fulfill the firm’s mission in connecting our communities.
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In order to better connect our communities for a brighter Alabama, philanthropy is an integral part of the Peritus culture.
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Earned media is an influential and cost-effective way to not only build recognition, but effectively tell your story and win over new fans or brand ambassadors.
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Here are six ways to apply parenting skills to improve our public relations practice and benefit your team’s personal and professional growth.
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We have been lucky to have the support of two brilliant interns who are truly AP Style gurus, media relations machines and social media aficionados. We couldn’t think of a better way to cap off their summer than by chatting with them about their summer experience, passions and where they’re heading next.
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The Sun Does Shine by Alabama’s own Anthony Hinton is a powerful and beautifully written personal account of finding life and freedom while spending 30 years on death row (do yourself a favor and read it now). In his darkest days on the Row awaiting an inevitable fate, Mr. Hinton found light in connecting with his fellow brothers by starting a book club.
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Although “networking” may sound like a buzzword, there is long-term value in developing and fostering professional relationships. Connections developed outside your office can lead to mentoring opportunities, career development, referrals, contacts for your clients and allies for your success.
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After much reflection and planning, we are excited to launch an updated brand look through our new PERITUS website that serves as a strong reflection of our promise, capabilities and culture.
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Peritus PR believes reading changes lives. With many of our team members passionate and involved with local literacy initiatives, we wanted to develop a meaningful outreach program that would help advocate for continuous education and inspiration across our community.
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