How do you increase brand awareness of Alabama makers on a national scale? 

By celebrating the revival of this small town's sock-making manufacturing industry and the maker behind this movement, Peritus helped local chambers, businesses, tourism departments and fans share this unique story with their networks, ultimately securing a two-page feature in the print and online versions of The New York Times. 




  • Media Relations 

  • Community Relations  

  • Messaging

Encouraging the American public to buy American-made matters. The more socks she sells, the more people she can employ.
— Martha Stewart, The New York Times