How do you create community buy-in for a corporate sponsorship announcement?

Host an unconventional press conference. Peritus helped rally hundreds of business, civic community and neighborhood leaders to participate in a kick-off celebration announcing the name of Birmingham’s new downtown stadium, Protective Stadium. Sports activations, entertainment, branded visuals and visionary speeches created a festive atmosphere for stadium partners, media, elected officials and community members to join together and celebrate the future of Birmingham.





  • Community relations 

  • Corporate communications 

  • Media training 

  • Event coordination  

We are invested in Birmingham’s future and remain committed to creating positive local impact – a cornerstone of our company’s foundation for more than 110 years. We are honored to continue this mission by supporting this transformational project for our city.
— Rich Bielen, President and Chief Executive Officer of Protective Life Corporation