How do you activate a statewide population?

Offer up bragging rights for Alabama’s favorite culinary dish. Peritus coordinated media for restaurants entered in Alabama Tourism’s Second Annual Barbecue Bracket competition that secured more than 50 local and national media hits in three weeks, including features in Forbes, Southern Living and The Local Palate.




  • Media

  • Community Engagement

  • Coalition Building

Barbecue is part of our heritage.
— Lee Sentell, AL Tourism