As the media landscape evolves, so must the way communicators tell stories. From AI-driven discovery to the renewed power of earned media, 2026 is shaping up to reward clarity, credibility and strong relationships. Here are five media trends we’re watching closely — and how they’ll shape the year ahead.
Read MoreThis fall, we took media relationship-building on the road, meeting journalists face-to-face across Atlanta and New Orleans — not to pitch, but to connect. Those coffee conversations reinforced a simple truth: the strongest media relationships are built on trust, preparation and genuine human connection. Here are five lessons we’re carrying into every journalist meeting ahead.
Read MoreRachel Phillips attended Media Matters 2025 to refine her media approach. Just weeks later, she appeared on local news five times in 48 hours, showing how confidence, preparation and relationships drive meaningful coverage.
Read MorePeritus earned three international Best Practice Awards from the Public Relations Global Network: Gold for Agency Marketing/Self-Promotion and Media Relations, and Bronze for Community Relations. The awards recognize standout work on the Peritus Legislative Guide, Alabama Tourism’s “Year of Trails” campaign, and the Airbus Listening Tour, highlighting our commitment to purpose-driven storytelling and strategic communication.
Read MoreThe Netflix hit show Emily in Paris is closer to reality than you may think. The City of Lights is glamorous – even the metro feels like a fashion show, and you can find the best croissant or glass of wine you’ve ever had on every corner. But the embarrassment that can come with trying to blend in abroad. . . that’s real too.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Shauna Stuart, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Jeh Jeh Pruitt, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Andrew Yeager, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWith football season in full swing and Alabama's Legislative Session on the horizon (Jan. 13), the Peritus PR team is here to "coach" you to success. Our Alabama Policy Playbook is a glimpse into the “Xs and Os” of the state’s socio-political landscape, a resource for leaders moving Alabama forward.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Michael Sznajderman, who will serve as moderator for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreLooking back, teaching prepared Joe for PR in unexpected ways. Simplifying complex ideas, pivoting on the fly, listening closely, and using storytelling to make concepts stick—all skills honed in the classroom—now help him craft messages that truly resonate. The dots only connect in hindsight, but every experience builds the foundation for what comes next.
Read MoreRunning taught Casey that progress isn’t about speed — it’s about consistency, strategy and grit. What began as a personal challenge turned into a playbook for agency operations, where small, intentional steps and a team mindset drive long-term impact.
Read MoreWith four APR-accredited pros on our team, we bring expert planning and real results to every client. Ready to move from tactics to strategy? Start with these five essential steps to build a communications plan that makes an impact.
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