As the media landscape evolves, so must the way communicators tell stories. From AI-driven discovery to the renewed power of earned media, 2026 is shaping up to reward clarity, credibility and strong relationships. Here are five media trends we’re watching closely — and how they’ll shape the year ahead.
Read MoreThis fall, we took media relationship-building on the road, meeting journalists face-to-face across Atlanta and New Orleans — not to pitch, but to connect. Those coffee conversations reinforced a simple truth: the strongest media relationships are built on trust, preparation and genuine human connection. Here are five lessons we’re carrying into every journalist meeting ahead.
Read MoreRachel Phillips attended Media Matters 2025 to refine her media approach. Just weeks later, she appeared on local news five times in 48 hours, showing how confidence, preparation and relationships drive meaningful coverage.
Read MoreWith football season in full swing and Alabama's Legislative Session on the horizon (Jan. 13), the Peritus PR team is here to "coach" you to success. Our Alabama Policy Playbook is a glimpse into the “Xs and Os” of the state’s socio-political landscape, a resource for leaders moving Alabama forward.
Read MoreWe sat down with our accredited team members for a Q&A session to share insights on what the APR is, how it benefits our clients, and advice for those considering earning their own accreditation.
Get a behind-the-scenes look at advocacy in action! In this Q&A, our advocacy team shares their expertise, experiences and tips for driving meaningful change.
Read MoreAdvocacy can be a powerful force for change, helping organizations amplify their voices and influence decision-makers. Discover how to create a powerful advocacy strategy with eight actionable steps — from identifying your core issue and understanding the landscape to crafting compelling messages and building strong relationships. Equip your organization with practical tools to drive meaningful change and make an impact in today’s advocacy landscape.
Read MoreEver wonder how ideas become action? Or how policies that shape our world come to life? Behind every new law or initiative are organizations and individuals working strategically to create change. These efforts don’t just happen — they’re the result of thoughtful advocacy.
Read MoreEmbrace your inner Mary Poppins to master resourcefulness in communications. Learn to leverage lifelong learning, tap into available resources, and draw inspiration to work smarter, not harder, and achieve extraordinary results in your projects.
Read MoreThe blog emphasizes the importance of effective time management in the PR industry, offering practical tips like time blocking, task batching and day theming. By committing to these strategies, individuals can transform time into an ally for improved productivity and overall well-being in both professional and personal spheres.
Read MoreLearn the art of Closing the Loop (CTL) for effective communication in emails and project management, a crucial soft skill for career success. Discover game-changing tips from PERITUS public relations to ensure clarity and trust in your communications.
Read MoreDeveloping a compelling mission statement and core values is crucial for a company's identity. We highlight the importance of authenticity, team engagement and a long-term approach in crafting mission statements, using the example of Capstone Communities' year-long process to create an authentic mission statement and pillars.
Read MoreThis Peritus Trainings Guide blog emphasizes the importance of intentional internal communication for a productive work environment. Expert insights address common mistakes in communication and offer tips to strengthen internal messaging strategies.
Read MoreUnlock the power of alliteration for effective internal communication with the 5 Cs checklist. This practical guide emphasizes simplicity, relatability, storytelling and consistency, urging application in both professional and personal interactions for improved engagement and effectiveness.
Read MoreIn a fast-paced world where we’re constantly inundated with messages from the outside trying to break in, the importance of prioritizing internal communication is crucial for clarity and a healthy workplace culture now more than ever. Learn why internal communications is a company’s key to success.
Read MoreTo reinforce why crisis preparation is essential to maintaining your organization’s reputation, we turned to our friends, mentors and colleagues from the Public Relations Global Network (PRGN) to gather perspectives from crisis communications experts around the globe.
Read MoreLearn how to build a strong crisis plan foundation in five practical steps, including forming a crisis response team, creating a threat matrix, outlining an activation plan, crafting situational messaging and the importance of regular practice for effective crisis response. Ensure your organization's preparedness for crises with these actionable guidelines.
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