As the media landscape evolves, so must the way communicators tell stories. From AI-driven discovery to the renewed power of earned media, 2026 is shaping up to reward clarity, credibility and strong relationships. Here are five media trends we’re watching closely — and how they’ll shape the year ahead.
Read MoreThis fall, we took media relationship-building on the road, meeting journalists face-to-face across Atlanta and New Orleans — not to pitch, but to connect. Those coffee conversations reinforced a simple truth: the strongest media relationships are built on trust, preparation and genuine human connection. Here are five lessons we’re carrying into every journalist meeting ahead.
Read MoreRachel Phillips attended Media Matters 2025 to refine her media approach. Just weeks later, she appeared on local news five times in 48 hours, showing how confidence, preparation and relationships drive meaningful coverage.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Shauna Stuart, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Jeh Jeh Pruitt, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Andrew Yeager, who will be one of our panelists for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape and PR...while having a little fun, too. This MTM feature is all about Michael Sznajderman, who will serve as moderator for Peritus PR’s Media Matters Lunch Panel on Oct. 24.
Read MoreWelcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape, and PR...while having a little fun, too. This MTM feature is all about Cary Estes, freelance writer for publications such as Business Alabama, Lindy’s Sports and UAB communications. Previously he has wrote for the Birmingham Post-Herald, Alabama Tourism Department, Sports Illustrated and more.
Read MorePeritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. This MTM feature is all about Illyshia Parker, CRE reporter for Birmingham Business Journal.
Read MorePeritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. Our first MTM features Jesse Chambers from Starnes Publishing.
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