Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
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2023 marks the start of a new quadrennium (four-year legislative cycle), and Peritus is back again with our annual guide to the Alabama Legislative Session.
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Ding Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
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Welcome to Peritus PR’s “Meet the Media” series, a Q&A where we chat all things journalism, reporting, media landscape, and PR...while having a little fun, too. This MTM feature is all about Cary Estes, freelance writer for publications such as Business Alabama, Lindy’s Sports and UAB communications. Previously he has wrote for the Birmingham Post-Herald, Alabama Tourism Department, Sports Illustrated and more.
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Whenever I get asked career advice from students or recent graduates, one piece of insight I always offer is to never underestimate the power of a well-written (or poorly written) email, regardless of your profession.
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Peritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. This MTM feature is all about Illyshia Parker, CRE reporter for Birmingham Business Journal.
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In March 2021, Peritus became the first Alabama member of the Public Relations Global Network (PRGN), a global brain trust of 55 independently owned public relations agencies across the world.
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To align with the beginning of baseball season, we want to revisit Major League Baseball’s handling of the 2017 Houston Astros cheating scandal that brought a black eye to America’s favorite pastime. Let’s take a mound visit and discuss where MLB could have called different pitches to achieve a better image and credibility recovery.
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We hope you’ve come to know and love our legislative resources, but this time you’re in for an extra special edition. We’re recapping not only the 2022 legislative session, but the whole quadrennium—issues that have dominated civil discourse and the public policy that has shaped those priorities.
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Peritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. Our first MTM features Jesse Chambers from Starnes Publishing.
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We invite you to join us as we share highlights from our 2021 roadtrip
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Broadband expansion, prison reform, cannabis legalization—oh my! We know you are likely still reeling after the plot twists of 2020 and 2021. It’s a struggle to remember what life was like in the prologue to such a transformative year, but it’s important context to set us up for what’s next. Please join us in celebrating the end of Alabama’s quadrennium, which also marks the fourth anniversary of our annual legislative guide.
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As we approach the most wonderful time of the year, Peritus is breaking down The U.S. Postal Service’s communication during the 2020 holiday season that left many of us dreaming of an updated tracking status and exploring its efforts to regain Americans’ trust over the past year.
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This month on Crisis Corner we break down Walmart's scary webpage faux paus, just days before the second biggest retail holiday of the year – Halloween.
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At Peritus, we believe the catch phrase “company culture” doesn’t have to be followed by an eye roll. It doesn’t have to be an opening hype speech followed by unmet expectations.
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Back-to-school season often comes with added stress, and recent ad campaigns have tried to relate to parents as they deal with the challenges of remote learning. This month we are diving into Tropicana’s parent-targeted #TakeAMimoment campaign and sharing a few “sobering” lessons learned after public backlash.
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