Learn the importance of crisis preparation for organizations in today's fast-paced world where bad news can spread rapidly. Discover the five key reasons to develop a crisis plan, ensuring a quick and effective response to safeguard your company's reputation.
Read MoreHear directly from communication experts from some of Alabama’s leading organizations. These experts stress the importance of continuous preparation, transparent and respectful communication and fostering trust with the media to become a reliable source for journalists.
Read MoreIn the world of media interviews, confidence is key. Read how we approach media training with a strategy that fosters a strong relationship between our clients and the media, giving spokespersons the confidence to share stories that the media will be eager to broadcast.
Read MoreThrough collaboration with the Peritus Training team, Airbus' senior leadership underwent intensive training, honing interview skills, message delivery, and crisis response strategies, ultimately equipping them to communicate their mission effectively to diverse audiences and reinforcing their commitment to their organization's success.
Read MoreLet’s face it…media training is a necessary part of the communications toolbox but easily the most neglected. Read how you can level up your communications with proper media training.
Read More“The time to repair the roof is when the sun is shining.” - John F. Kennedy If we fail to plan ahead, we can find ourselves in a situation with less-than-ideal results. Preparing your team before the storm comes starts with these five essential trainings.
Read MoreWe get asked a lot about the root of Peritus. It’s a longer story best told over a cold beverage, but in short, we inherited our name from a previous sister agency based out of Louisville.
Read MoreKnowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
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