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The Netflix hit show Emily in Paris is closer to reality than you may think. The City of Lights is glamorous – even the metro feels like a fashion show, and you can find the best croissant or glass of wine you’ve ever had on every corner. But the embarrassment that can come with trying to blend in abroad. . . that’s real too.
Running taught Casey that progress isn’t about speed — it’s about consistency, strategy and grit. What began as a personal challenge turned into a playbook for agency operations, where small, intentional steps and a team mindset drive long-term impact.
With four APR-accredited pros on our team, we bring expert planning and real results to every client. Ready to move from tactics to strategy? Start with these five essential steps to build a communications plan that makes an impact.
As seen in Birmingham Business Journal’s Guest Notebook: Lousie emphasizes the value of stepping away from daily operations, as she shares lessons from a three-month disconnected maternity leave. Trusting her team allowed them to grow, innovate, and handle challenges while giving her clarity to focus on strategy. She urges leaders to let go, foster team growth, and model a healthy work culture, making stepping back an investment in a stronger, more sustainable business.
Liz Boyle’s summer at Peritus combined hands-on PR experience with a welcoming team culture. From helping with projects for RCX Sports and Innovate Alabama to promoting the MLB Field of Dreams Game, Liz gained valuable skills and felt right at home. She returns to her studies with a deeper appreciation for teamwork and the impact of public relations.
Knowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
Agency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
Ding Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
Rather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
I invite you to join me and look at 2020 in a different light by watching this 60-second highlight video sharing ways we shined light in darkness this past year.
Looking back, teaching prepared Joe for PR in unexpected ways. Simplifying complex ideas, pivoting on the fly, listening closely, and using storytelling to make concepts stick—all skills honed in the classroom—now help him craft messages that truly resonate. The dots only connect in hindsight, but every experience builds the foundation for what comes next.